Last year the classic Adidas sneakers made their way back into the fashion world and it looks like they gonna stay for quite a while. The famous Stan Smith, the Gazelle style or the old school Superstar, you see these Adidas sneakers front row at fashion shows and being worn by some of the top fashion influencers. I say: hell, yes – LOVE it.
The roots of the famous Adidas sneakers
Every great story has a beginning. This one started in a small town in Bavaria, Germany. After first steps in his mother’s laundry room, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and embarked on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones – and only the start of this great story.
In 1969 the famous Adidas Superstar was born! Adidas’ Superstar was initially released as a basketball shoe. It actually came out as a low-top version of their Pro Model basketball shoe and was nicknamed the “shelltoe” thanks to the rubber shell toe cap – a design feature that has become one of the biggest influences of contemporary sneaker culture. At that time, the combination of leather and the newly designed shell toe was entirely original and it quickly caught the eye of pro basketball players. Player Kareen Abdul Jabbar of the Los Angeles Lakers fast became the Superstar’s biggest fan and catapaulted the shoe into mainstream popularity.
Then, in the 1980’s the superstar was favored by the Hip Hop band Run D.M.C., making it a status symbol. In the beginning of the 21st first century, it has achieved icon status, playing such a pivotal role in street culture.
So, digg out your favorite sneakers and embrace the novelty of street style.
photo credits: Pexels