The „PONO“ (Hawaiian for justice) is a great fast-cruiser. The artwork was created by the renown surf artist Erik Abel: it shows Honolua Bay, the famous surf spot and the home of JUCKER HAWAI’I. Honolua Bay, Mokuleʻia Bay and Lipoa Point are part of an area known as the ahupuaʻa of Honolua, located just north of Kapalua, West Maui in Maui County, Hawaii. It probably is one of the most beautiful and magical spots in the world, but the area around Honolua Bay is threatened by private and commercial developement.

Since the purchase of Lipoa Point by the State of Hawaii, many people thought Honolua was “saved.” That is wrong, according to Save Honolua Coalition President Tamara Paltin. “Save Honolua Coalition” is an environmental organization for the protection of Honolua Bay. “This is just the beginning; now we must consider and discuss long-term sustainable management of the land. As a community, we need to continue to be involved in both the planning and implementation of malama ‘aina or taking care of this much loved area.” Community involvement and donations to cover operational costs remain important components to continue advocacy for Honolua by the Save Honolua Coalition. (source: interview with Lahaina News)

Pono_detailTruck_1Thus, the Maui-based skateboard longboard company Jucker Hawaii stepped in providing support to the coalition in its important work. After many months of development, Jucker Hawaii introduced  a longboard skateboard in support of the Save Honolua Coalition: Pono! The deck is constructed with bamboo and maple. To give the board its stiffness the core of the board is made with vertical bamboo.

The W-Concave gives the rider a comfortable stance and the Drop-Deck gives additional support at higher speed. In combination with the 78A wheels is this board for cruising and sliding at a higher speed.


“Be pono; do the right thing;” this phrase is already popular, Jucker said, and he hopes that the skateboard will help to strengthen this message among people who live here and visitors, especially in the board rider community, since a portion of the sales goes directly to “Save Honolua Coalition”.

I say: let’s be pono and cherish mother nature! <3



photo credits: JUCKER HAWAII, Paolo Terraneo (flickr), Creative Commons 2.0