The term “fair trade” has been popping up for quite a while and has become one of these trendy marketing slogans, so that I am generally more skeptical when a brand promotes its goods with a fair trade logo. Recently our editorial fashion team took a closer look at a new shop in Munich called Dear Goods, which exceeds all our expectations. No empty marketing claims or PR speak, just an honest, fair concept, which we love!
Dear Goods only offers fair products and promotes brands that produce sustainable, high-quality, environmentally friendly goods, all the while improving the lives of the workers, farmers, and consumers. This market-based approach is particularly well suited to the fashion industry, which, as it stands now, is rife with unsafe working conditions, worker exploitation in the form of harassment, unregulated hours, and child labor, and environmentally detrimental practices.
A drastic transformation of the apparel and accessory industries is about time and we hope similar shop concepts will follow. But for now, Dear Goods definitely has become one of Munich’s most promising change-makers in the world of fahion.
photo credentials: Dear Goods