A MULTI-CAMERA INTERACTIVE EXPERIENCE
ANALOG vs. DIGITAL: Yohji Yamamoto and adidas explore the future by looking back into the past. Y-3 presents its collection for Autumn/Winter 2013-14 on Sunday, February 10 in New York. The atmosphere is set in an abandoned market hall in Manhattan’s Lower East Side. Continuing to mark its tenth year in existence, Y-3 further examines the effects of fashion on sport and sport on fashion. For the coming season this is reflected in the juxtaposition of Old vs. New, Underground vs. Establishment, Lo-Fi vs. Hi-Fi.
Y-3 expands this short moment in time into an engaging Interactive Live Stream Experience: one fashion show with four different perspectives onto the runway. Front Row-Audience vs. Online-Audience.
The online-audience can magnify one view at the time without losing the perspective of the show as a whole and get an exclusive insight of the backstage. Furthermore, online-users can live “shoot the look” to choose their personal highlight of the collection and pin it directly to their Pinterest boards.
Time of A/W 2013-14 LIVE STREAM: Sunday, February 10, 5.15 PM EST
URL to LIVE: www.Y-3.com
Most of you know that I am a huge fan of Y-3 so that we will bring you the inside scoop from the scene in Manhattan and will also post our favorite looks live during the show on Twitter, Instagram and Pinterest.
PLEASE FOLLOW & SHARE
Official event hash tag: #Y3show
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Sina Weibo: http://e.weibo.com/u/2307323527
photo credentials: Y-3.com