Fashion Sneak Peek 2013 - www.slvr.com

We hope you all had an amazing New Year’s celebration and a relaxed start in 2013. We are already preparing ourselves for the upcoming Fashion Weeks in Berlin (Jan 14-20), New York (Feb 7-14), London (Feb 15-19) and Paris (Feb 26 – March 6) and are looking forward to hopefully inspiring and creative weeks ahead.

But we certainly will not only cover the latest trends and celebrity gossip from the shows and respective fashion events, we will also share our personal thrill of anticipation with you, starting with some of our favorite adidas brands: SLVR and Y-3. We are fond of their image, style and attitude: both brands are authentic, individual, a bit edgy and the combination of tailoring and sportswear is just a perfect match for a chic, sporty look.

Thus, we wanted to give you a little sneak peek of their upcoming SpringSummer 2013 collections:

adidas SLVR

We got immediately hooked by the adidas SLVR COMMUNICATION CAMPAIGN Spring/Summer 2013. The collection is inspired by martial arts, Fight Club, and the human physique. Consequently the new campaign presents the collection against a raw, make-shift backdrop.

Photographed by Willy Vanderperre, the campaign depicts group compositions shot against a set in constant flux, continuing an architectural yet loose look. The imagery communicates Dirk Schönberger’s high-fashion perspective, combining precision tailoring with a sport attitude.

The campaign extends this idea by presenting a fusion of seemingly opposing references like Hawaiian prints with boxing silhouettes. This clash illustrates the amalgamation of tailoring and sportswear as the core of the SLVR collection. We just love it!

Y-3 

In 2013 adidas and Yohji Yamamoto celebrate ten years of Y-3, a collaboration based on seeming opposites combining adidas’ sports technology and Yohji Yamamoto’s style aesthetic. The communication campaign for Spring/Summer 2013 captures the essence of Y-3, led by photographer and director Pierre Debusschere, the campaign explores the partnership of the opposed – the transmission of ideas from the two worlds of Japan and Germany.

Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.

The Spring/Summer 2013 campaign film that will be launched soon is an evolution of these themes – study of movement, distortion and transformation. Through a cutting edge interactive online interface located on the Y-3 website, the user will be able to engage with the video content and through manipulation of sound and image will create their own video clips to share online with others. In addition, Y-3 commissioned Tim Hecker, noted as one of the most preeminent figures currently making ambient music, to compose an original work exclusively for the Spring/Summer 2013 interactive video. As with much of Tim’s work this piece plays with notion of variations on a theme, resulting in individual loops which shift and pulse in time with the visual effects of the campaign film.

The interactive concept is amazing and we so cannot wait to finally get a sneak peek of this new video ourselves. We will certainly keep you informed and will share it with you as soon as it’s available.

But this should be enough for the 1st day in 2013 and we hope you are a bit curious about the upcoming projects as well.

Have a lovely start in 2013 and stay as beautiful as you are!

xoxo

photo credentials: slvr.com, y-3.com